The 6 Best Alternatives to Hootsuite For You in 2020
Looking for the best alternatives to Hootsuite? Fret not, you’re at the right place.
Individuals and businesses have now become increasingly tech-savvy. People have discovered the realm of social media. Surveys have established Facebook as the Hulk of this industry, closely followed by Twitter. Marketers are also exploring channels like Tumblr, Pinterest, Instagram and LinkedIn. Thereby, businesses now use several different social media platforms to promote their products and services.
Now, while this isn’t much of an issue for individuals, managing a handful of social media platforms can be quite taxing for businesses. This is where social media management tools come in handy. They cater to users who can deal with various social media platforms under a single roof. Marketers also find these apps to be incredibly helpful as they save plenty of time and energy.
Though there are plenty of options in the market, Hootsuite tops the list by being one of the most popular social media management apps. This third-party software enables you to assemble all your social media accounts in one dashboard. It doesn’t matter if you’re using one account for multiple channels or multiple accounts. Additionally, Hootsuite’s simple dashboard enables you to draft, compose, schedule, send, and track your work. To top it off, it doesn’t require additional downloads, and you can add your team members, monitor their work-flow, and keep a track of all your social media activities.
Shortcomings of Hootsuite
While Hootsuite’s reviews certify it as one of the best tools in the market, we cannot ignore a few of its shortcomings, including but not limited to:
CRM system cannot be integrated
User interface may look a little clumsy
Detailed analytics can be quite expensive
The mobile app cannot handle team accounts
Because of its pricing and complexity, most budding businesses do not want to invest in Hootsuite. So, after thorough research of the market, we came up with the 6 best alternatives to Hootsuite for 2020. Check out the following and see if any of them meets your needs!
6 Best Alternatives to Hootsuite in 2020
Sendible is one of the best-known management tools specifically designed for agency use. In our view, it is one of the best alternatives to Hootsuite. Hence, if you want to manage social media more effectively for your clients, Sendible would be your top choice.
Sendible positions itself as a productivity tool for agencies. This platform merges all your social medias together and forms a centralized hub. It possesses one of the most powerful social media content creators in the market. By using this app, you and your team can save hours together.
Enables you to monitor, publish, report, and generate leads to maximize customer satisfaction
Allows you to repeat a post multiple times without having to re-type everything time and again.
Social media automation lets you simplify the process of driving interactions and grow a large number of followers to start conversations on social media.
Unified Priority Inbox consolidates the most important conversations from different sources into a single stream.
With the use of brilliant social media reports that are developed to impress, you can provide both stylish and meaningful insights and highlight your progress on social media. Reports can be tailored to whatever you’d like to show. There is a list of pre-assembled templates to measure engagement, Twitter page, or even traffic.
Sendible CRM provides background information on anyone you’re having a conversation with along with previous interactions. It’s an insightful tool that lets you send customized, personal messages without having to spend hours researching elsewhere.
The sophisticated compose box lets you schedule your social media posts in bulk and at optimal engagement times throughout the day.
Advanced content suggestion algorithms automatically recommend the best content on the web for your audience.
Powerful social media engagement
Provides an amazing content recommendation tool
Supports all the prominent sites
Consists of an intuitive workflow
Allows Twitter auto-replies and auto-retweets
Slightly complex configurations for advanced management
With over 115,000 users, SocialPilot definitely comes to our mind as one of the best alternatives to Hootsuite. It is a cloud-based tool essentially used by small-business social media marketers. This software lets users engage with prospective customers on various social media platforms, schedule social media posts, and track engagement metrics.
SocialPilot is the ultimate solution that offers similar features to Hootsuite, but at a lower price. Its starting price is $30 per month. If you’re looking for a cutting-edge Hootsuite alternative with all the latest features, SocialPilot would be highly recommended.
Enables you to post one update across a variety of social media networks simultaneously.
Facilitates scheduling blogs and posts for different times and different days. This lets you continue your work even when you’re offline.
The scheduling calendar allows you to keep a track of all the posts on different accounts.
Consists of a customized Facebook branding feature that makes the visibility of your brand better.
SocialPilot lets teams use the platform together. Additionally, you can add contributors. This feature guarantees rigorous scrutiny of posts before they’re made available to viewers.
SocialPilot mobile app is available for both iOS and Android
Allows you to manage as many as 50 different social profiles on multiple channels from one dashboard.
You can reply to comments and messages via a single inbox.
One click on the browser lets you create posts from wherever you are – saving loads of time. Additionally, SocialPilot offers Chrome extension.
Easy and affordable
Lacks the ability to post messages to Facebook groups
In our search for the best alternatives to Hootsuite, Agorapulse definitely comes in the list as an intuitive social media management platform. With Agorapulse, you can assign tasks while staying organized. You can receive all the notifications to stay updated on your social media engagement. This tool ensures that none of the comments is left unnoticed.
Users find Agorapulse most suitable for Facebook advertising. You can run challenges, quiz, sweepstakes, and a lot more.
Allows you to manage all your social media activities from one place by using a social media inbox. This is quite similar to an email inbox that retains all your old conversations.
Lets you easily sync your social media accounts in real time and get updates about every comment, like or tweet that you receive.
Offers social listening that allows marketers to identify “angry” comments and trolls. This lets you quickly address such comments before such remarks harm your brand image.
Enables you to monitor your progress and the engagement of your target group through beautifully customized reports. Additionally, you can access these reports in PowerPoint format with amazing graphics.
Offers you a progressed queuing option and social inbox framework
AgoraPulse has a fair pricing for the features they offer. You can choose from any of their 3 plans.
Team collaboration functionality
Intuitive reporting feature
A single dashboard for all activities
Engagement metrics can be easily tracked
24/7 content syncing
Automated moderation that lets you flag or hide content while you’re away
Allows you to categorize your audience
Doesn’t support video publishing on LinkedIn
Some users reported issues while uploading images on Facebook Groups
With more than 2 million users in a span of 5 years, Buffer is undoubtedly one of the best alternatives to Hootsuite. It is trusted by over 75,000 businesses to drive meaningful engagement on social media platforms. It is a remarkable tool that has all the features to aggressively compete with Hootsuite.
With the help of Buffer, you can efficiently schedule your content across a wide range of social media sites by using the virtual queue. Additionally, Buffer lets you track, schedule and access multiple social media channels.
Browser extensions: Buffer offers you browser extensions for Google Chrome as well as for mobile apps (iOS and Android) for consistent scheduling.
Beautiful pictures by Pablo: Pablo is a free app integrated into Buffer. This tool makes it easy to design your own stunning images. This extension also helps you to write texts on your images.
Scheduling across various channels: Sometimes, the same message can work for all channels. And Buffer allows you to do this without creating a new message.
Automatically schedules posts based on each channel: Once you create a post, Buffer will suggest the best time for your audience. So, you don’t need to set a specific post time for each piece of content.
Pinterest benefits: All paid plans in Buffer let you schedule messages and posts to your Pinterest profile.
RSS integration: All paid plans of Buffer support RSS feed integration.
Buffer is relatively cheaper than Hootsuite. Therefore, you can avail any of the three offers to meet your needs.
Ease of use
RSS feed integration
Provides in-depth insight to widen your reach and engagement
Custom reports that can be easily shared with the team
Enables automated publishing
Amazing customer service
Cannot be integrated with YouTube
Does not let you reply to customers in the tool. This implies that you have to exit and go back into your social media channels to reply.
Sprout Social is a unique Hootsuite alternative equipped with a large number of features. It is a very efficient social media management tool for leading brands like Hyatt, Evernote and Microsoft. This software is highly recommended for agencies, enterprise, and small businesses.
Unified inbox allows you to gather all your social media messages under a single stream. You can track and join conversations, post updates and engage with your customers. Moreover, it also provides a clean dashboard to scale your social media marketing efforts in an organized manner.
Consists of a built-in image editor through which you can do everything you need to with your images right there in Sprout Social.
Enables you to reduce your workload by delegating different SMM tasks to your team members.
Offers a brilliant dashboard that will help you increase your online marketing techniques in a more organized manner.
Lets your team collaborate easily with real-time activity updates
Offers custom listening queries that’s super easy to configure
Offers a smart social inbox for Facebook, Twitter, Instagram, LinkedIn, Google+ and a lot more
Hootsuite vs Sprout Social
Sprout Social has a considerable number of advantages over Hootsuite. Most of them are listed below.
Reports and analytics:
While reports from Hootsuite are detailed and customized, Sprout Social presents a report that is beautiful. The dashboard will give you a quick outlook of how your social media channels are performing. You can also get a deeper insight. For example, what percentage of your followers are male and female? What are the age demographics? In this way, you can analyze your customer reach and what will work in your favor.
While Hootsuite’s dashboard has multi-column streams for all the information, Sprout Social’s dashboard is different. There are separate social inboxes for every channel you access. Moreover, Sprout Social’s ViralPost technology lets you publish posts when the engagement is high. Subsequently, its Discovery feature helps you discover audience based on specific keywords and locations so that you can connect with them.
The primary drawback of Hootsuite’s mobile version is that you cannot access the pre-scheduled tweet feature. This feature is only available on the web. On the other hand, Sprout Social gives you full access to the CMS over your smartphone. Thereby, it becomes very easy to keep track of all the activities like mentions, replies, and so on over all your social media channels.
Ensures zero real-time message collision.
Easy scheduling across multiple networks
Google Analytics ensures that thorough analysis is performed
Offers integration with tools like ZenDesk and UserVoice.
Free reporting on a regular basis helps you to track your social outreach.
Built-in image editor
Consists of a collaborative content calendar
Help desk integration
Automation tools such as bot builders and advanced Twitter automation.
The publishing feature occasionally crashes
LinkedIn groups, YouTube, and Facebook groups cannot be scheduled or automated.
SocialOomph is perhaps one of the best alternatives to Hootsuite for social media personalities and bloggers. Initially, this tool was launched for managing Twitter only. Therefore, it was known as TweetLater.com.
Over time, it started focusing on other social media platforms. SocialOomph thus expanded to other networks like Facebook, WordPress, RSS, App.net etc.
You can use SocialOomph for a variety of tasks, starting from scheduling posts to boosting the productivity of all your social media channels. You can also track your audience and engage with quality profiles.
Consists of an auto-responding function
Uses Microsoft Word for bulk uploads
Provides detailed analytics
Allows you to schedule and publish posts from unlimited blogs
SocialOomph has a free version which consists of the following features:
One social profile
Access to personal area only
Access to basic posting features
Unlimited scheduled posts
Maximum three posts per hour
Cannot add additional social profiles
Apart from that, there are three paid versions.
Consists of an amazing scheduler
Offers WYSIWYG editor for in-software editing
Allows you to publish in any configuration you want
Automatically generates content streams from RSS feeds
Most of its advanced features are solely meant for Twitter
After a rigorous study on our way to find the best alternatives to Hootsuite, we came to the conclusion that there is no ‘perfect’ alternative. It highly varies from individual to individual and what they look for in a social media management tool.
But everything considered, we would definitely recommend Buffer as the best alternative to Hootsuite in terms of price, product and quality. Buffer has definitely surpassed Hootsuite in plenty of features. However, a lot of people would like to opt for a budget-friendly version. For them, Sendible will undoubtedly be our top pick.
We earnestly hope you enjoyed reading this article and found your answer in the process. Let us know which one you deem best!
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